Branded is a ranch-themed collection by Sweetwater for Moda Fabrics.
Sweetwater describing this fabric - As we starting working on Branded, our first objective was to ask our Sweetwater fans to submit names
of ranches and farms. The text print for this collection includes every one of the names we received –
there were hundreds! Our second goal was to capture the rugged, distressed and slightly faded feel that
is the everyday lifestyle of cowboys. The colors? We’re introducing a new color to our palette – a dark,
almost teal, shade of blue that blends perfectly with our signature red, black and khaki.
Designer Sweetwater’s description of Branded:
Remember a long time ago when we asked you for the ranch/farm names? It does seem like a very long time ago, but today is the day you get to see what that was for. We are debuting our next line if fabric! It’s called “Branded” and it may be my most favorite ever.
I describe “Branded” as rich and gritty and masculine and with a touch of western. But not too “western”. More of a “Sweetwater western.” Meaning, even if you don’t like western, there are so many pieces that can work for you as well.
When I say “gritty”, this is what I mean. Black and rich taupe color with lots of texture.